Final Year Project - Do I Litter ? Campaign at Universiti Sains Malaysia, Penang

 

'Do I Litter ? ' Campaign Poster

Do I Litter ? Box that created the real scenes of students responded to litter that surrounded them - 'See no litter, Hear no litter, Pick no litter '. The figures’ respond in the Do I Litter ? Box is being observed by the designer while she is waiting bus service at USM’s bus stop.

Main product and promotional items of Do I Litter ? Campaign at University Science Malaysia, Penang.

Do I Litter ? Campaign is a project from student to students. It begins from the collection of pictograph captured through sketches since December 2012 till April 2013 throughout the Universiti Sains Malaysia's main university campus. Most of the scenes are taken at bus stop and one of the hostels, Desasiswa Indah Kembara. It seeks out for student's collaboration and is eager to embrace the community. Josephine started her sketches through observation, when she observed that there are litters in most places. Having these questioning appeared, she wondered what have been wrong in the process of maintaining the cleanness of the university campus when there are facilities provided. She wonders why people see no litter, 'hear' no litter and pick no litter. This parody concept provided the axis for all the works Josephine unveiled at "Do I Litter ?".　The project hopes to act as an eye opening to others, using visual communication and graphic design as a way to approach this scenario. She also uses eco-friendly, biodegradable, and recycled materials for the campaign's materials.

Do I Litter ? Campaign aim is to unite people by sensitizing them to the environment issues and pollution of littering around USM campus. In the hopes that the photography stories, and other campaign series can create the awareness and reflect on their inner, by questioning themselves - Do I Litter ?

The project with the campaign series hopes to make a different in people's ways of seeing. The ultimate objective of self-reflection can be the development of a more positive self. Do I Litter ? is designed to cultivate empathy for the environment incidentally not intentionally. It allows people to find their own stance on the topics deliberated instead of spoon-feeding them conclusions at a pace out of sync with their interest or learning curve.